SEO Optimization

The SEO Center helps you optimize your store and listings so they rank higher in Google and other search engines.

Store-Level SEO

Go to Seller → Promote → SEO to configure store-wide settings:

Meta title — The title that appears in search results (keep under 60 characters).
Meta description — The snippet shown below the title (keep under 160 characters).
OG image — The image shown when your store is shared on social media.

Listing-Level SEO

Each listing can have its own SEO settings. From the listing edit page, scroll to the SEO section to customize:

Custom title tag for the product page.
Meta description focused on the product.
Keywords and tags that help with discovery.

SEO Score

The SEO Center shows an optimization score for your store and each listing. Follow the recommendations to improve your score — common suggestions include adding descriptions, using keywords in titles, and ensuring all products have quality mockup images.